by Jan van der Made
Article published on the 2008-10-21 Latest update 2008-10-29 11:18 TU
One of the key things politicians look at while campaigning are the results of opinion polls. In the United States, dozens of polling organisations are taking samples. There’s Gallup, Ipsos and Rasmussen. Some of them take samples on a monthly basis while others, with more resources, do it once a week or more. But how accurate are these samples, and how do they influence politics? Jan van der Made talks to Bruno Jeambar, director of political studies with the French polling organisation Opinion Way.